Beyond Meat has made a significant move in the plant-based protein market with the nationwide launch of its new Beyond Chicken Pieces at over 1,900 Kroger stores across the US as of May 1, 2025. This product marks the return of a fan-favorite plant-based chicken line that was previously known as Chicken Strips, discontinued six years ago. The reintroduction is driven by high consumer demand for unbreaded chicken alternatives. The new Beyond Chicken Pieces are available at Kroger stores, making it easily accessible to consumers looking for plant-based protein options.
The Nationwide Launch of Beyond Chicken Pieces at Kroger
Beyond Meat’s decision to relaunch its plant-based chicken product is a response to consumer demand, as evident from the company’s website. The product’s availability at Kroger stores can be checked using the Kroger Store Finder. This launch signifies a significant milestone for Beyond Meat, catering to the growing demand for vegan protein sources.
Nutritional Highlights and Clean Label Certifications
Beyond Chicken Pieces offer an impressive nutritional profile, providing 21 grams of plant-based protein per serving. Made with soy protein and heart-healthy avocado oil, they boast several health benefits. Some of the key nutritional advantages include:
– Only 0.5g saturated fat per serving
– 0mg cholesterol
– No GMOs, antibiotics, or added hormones
– Fortified with iron, potassium, and calcium
These products have been certified by reputable organizations such as the American Heart Association’s Heart-Check program, the American Diabetes Association’s Better Choices for Life program, and the Clean Label Project for safety and transparency. For those interested in exploring more plant-based options, the plant-based dairy market is also experiencing significant growth.
| Nutritional Details | Beyond Chicken Pieces | Conventional Chicken |
|---|---|---|
| Protein | 21g | varies |
| Saturated Fat | 0.5g | varies |
| Cholesterol | 0mg | varies |
For food enthusiasts looking for more vegan recipes, you can submit your favorite dessert recipe to be featured on our site.
Product Development and Consumer Demand
The development of Beyond Chicken Pieces is the result of “several years of research to raise the bar on taste, clean ingredients, and nutrition,” according to a Beyond Meat spokesperson. The product was teased on social media, where fans eagerly requested the return of unbreaded chicken options. It was publicly debuted at Expo West in Anaheim, California, in March 2025. Beyond Meat’s commitment to innovation and consumer demand is evident in this product.
Consumer feedback played a crucial role in the product’s redevelopment. Some key factors that drove consumer demand include the desire for unbreaded chicken alternatives and the need for cleaner, more sustainable food options.
Health and Sustainability: The Case for Plant-Based Chicken
The launch of Beyond Chicken Pieces aligns with growing consumer concerns about the health and environmental impact of animal-based chicken. Recent studies have highlighted health risks associated with conventional chicken consumption, including a two-decade study showing that regularly eating chicken can double the risk of death from gastrointestinal cancers. Beyond Chicken Pieces offer a sustainable and healthy alternative that meets modern dietary and environmental priorities. For those interested in sustainable living, exploring options like sustainable practices can be beneficial.
Versatility and Community Engagement with Beyond Chicken Pieces
Beyond Chicken Pieces are versatile and can be used in various dishes such as stir-fries, wraps, or as standalone protein options. Beyond Meat has released a free digital cookbook featuring recipes with Beyond Chicken Pieces, inspired by professional athletes’ preferred meals. The cookbook is available on the Beyond Meat website. For those looking for more vegan recipe inspiration, exploring vegan recipes can be a great starting point. You can also support local dessert shops by submitting your favorite shop to our business directory.