Ardent Mills is expanding its malt portfolio beyond traditional brewing into new categories such as baking, snacks, cereals, and non-alcoholic beverages. This move signifies a significant shift in the company’s approach, as noted by Elaine Watson, Ardent Mills’ senior director of corporate communications: “We’re pivoting from just being a milling company to an ingredient company that provides holistic grain solutions.” The company’s transition is driven by the growing demand for clean-label, wellness-oriented products and specialty foods. As a result, Ardent Mills is poised to capitalize on the growing global malt market.
Global Malt Market Trends
The global malt market is expected to grow at a 3.5% CAGR, increasing from USD 4,078.3 million in 2025 to USD 5,752.8 million by 2035, according to market projections. This growth is driven by the rise in demand for clean-label products, craft beers, and specialty foods. North America is currently the largest market, followed by Europe and Asia-Pacific. As consumers increasingly look for natural ingredients and healthier options, the demand for malt is likely to continue growing.
Malt’s Versatility in Food Applications
Ardent Mills’ R&D team highlights the versatility of malt, stating that it “gives sweetness, flavor, color, texture, and extends shelf life, which resonates with consumers looking for healthier and more natural foods.” Malt is being targeted for various applications, including bakery products, snacks and cereal bars, breakfast cereals, and non-alcoholic malt beverages. For instance, malt can be used to enhance the flavor and texture of snack bars or as a natural coloring agent in baked goods. The product attributes of malt include flavor enhancement, moisture retention, and nutritional benefits.
Some of the key benefits of using malt in food products include:
* Flavor enhancement and natural coloring
* Moisture retention and improved shelf stability
* Nutritional benefits, such as fiber and vitamins
Ingredient Innovation and Sourcing
Ardent Mills is focusing on malt flour as a multi-purpose agent for flavor, texture, and natural color in baked goods and cereals. The company sources diverse malt varieties, including barley, wheat, rye, and spelt, with an emphasis on traceability and local sourcing for organic and non-GMO products. This approach aligns with consumer trends favoring whole-grain nutrition and sustainable practices. By leveraging these ingredients, food manufacturers can create products that stand out on shelf while meeting consumer demands.
Strategic Collaboration and Industry Leadership
Ardent Mills collaborates with food developers and manufacturers, offering R&D and technical support to integrate malt into product formulas. The company’s Product Development Lead notes that their technical expertise allows them to help customers reformulate or innovate with malt to create products that align with consumer trends. Examples of malt-based products include multigrain breads, high-fiber cereals, and malted milk drinks. By working together with Ardent Mills, food manufacturers can develop innovative products that showcase the benefits of malt, such as wheat ingredients in bakery innovation.
Future Prospects and Opportunities
As the global malt market continues to grow, Ardent Mills is poised to capitalize on emerging trends and opportunities. With its expanded malt portfolio and commitment to ingredient innovation, the company is well-positioned to support food manufacturers in creating healthier, more sustainable products. Whether it’s through the development of new non-alcoholic beverages or the enhancement of existing products with malt, Ardent Mills is leading the way in the industry. For those looking to incorporate malt into their products, Ardent Mills offers a range of resources and support, including R&D and technical expertise, as well as a diverse portfolio of malt varieties and flavors, such as those inspired by spring tea blends.
