Coffee enthusiasts have something new to celebrate as Death Wish Coffee Co. has officially launched its highly anticipated line of ready-to-drink lattes. The company introduced these premium canned beverages on March 12, 2025, offering coffee lovers a powerful caffeine kick in a convenient format. Available in three classic flavors – Vanilla, Mocha, and Original – these 8 oz cans pack a whopping 300mg of caffeine per serving, making them one of the most potent RTD options on the market. Made with Death Wish’s signature coffee blend and real dairy milk, these portable lattes deliver on both flavor and function for caffeine aficionados on the go.
A Bold New Addition to the Ready-to-Drink Coffee Market
Death Wish Coffee has built its reputation on providing exceptionally high-caffeine coffee to those who need an extra boost. Their new ready-to-drink lattes continue this tradition, offering a convenient option that doesn’t compromise on strength or quality. According to company representatives, “These lattes are crafted for coffee lovers who need a powerful, premium option on the go.”
The timing couldn’t be better for these high-octane beverages to enter the market. With more people seeking coffee that boosts mental alertness naturally, Death Wish’s RTD lattes fill a gap for consumers who find typical canned coffees too weak. Each 8 oz can contains roughly three times the caffeine of a standard cup of coffee, positioning these lattes as a serious energy solution rather than just another coffee drink.
What sets these lattes apart isn’t just the caffeine content but also the quality of ingredients. Death Wish has maintained its commitment to using organic coffee beans and real dairy milk, avoiding the artificial ingredients and excess sugars often found in competing products. This focus on quality ingredients while delivering maximum caffeine makes these ready-to-drink lattes unique in an increasingly crowded beverage category.
Flavor Profiles That Pack a Punch
The new RTD latte line features three distinct flavor options to satisfy different palates. The Vanilla Latte offers a smooth, subtly sweet profile that balances the boldness of Death Wish Coffee with creamy vanilla notes. For chocolate lovers, the Mocha Latte combines rich cocoa flavors with the signature coffee blend, creating a decadent yet powerful beverage experience.
Purists will appreciate the Original Latte, which showcases the distinctive taste of Death Wish Coffee in its most authentic form, complemented perfectly by real dairy milk. I’ve found that each flavor maintains the characteristic robust coffee notes that Death Wish fans expect, while still being approachable enough for new customers seeking a serious caffeine option.
Unlike many competing products that require refrigeration, these lattes come in a shelf-stable format, making them ideal for stocking at home or taking on trips. The convenience factor can’t be overstated – these cans can be stored in a pantry, desk drawer, or backpack without concern until you’re ready to enjoy them. At $12.99 for a 4-pack, they’re positioned at a premium price point that reflects both their caffeine content and quality ingredients.
The flavor development process likely drew inspiration from global coffee trends, including the increasing popularity of Vietnamese coffee preparations and other international influences that have shaped American coffee preferences. Death Wish has clearly aimed to create lattes that satisfy both traditional tastes and contemporary expectations for craft coffee experiences.
Caffeine Content That Means Business
The most striking feature of Death Wish’s new RTD lattes is undoubtedly their caffeine content. With 300mg per 8 oz can, these beverages contain substantially more caffeine than most competitors in the ready-to-drink coffee market. For comparison, a standard 8 oz cup of brewed coffee typically contains about 95mg of caffeine, while most leading RTD coffee brands offer between 120-200mg per serving.
This high caffeine level puts these lattes in a category of their own, comparable to some energy drinks but with the authentic coffee experience that energy drinks often lack. For those mornings when even a double espresso won’t cut it, these lattes provide a legitimate alternative to multiple cups of coffee, saving both time and expense.
It’s worth noting that with such high caffeine levels, these drinks aren’t for everyone. The FDA suggests that most healthy adults can safely consume up to 400mg of caffeine daily, so a single can of Death Wish’s latte would represent 75% of that recommended limit. These beverages are clearly designed for serious caffeine enthusiasts who understand their own tolerance levels.
The growing interest in coffee’s functional benefits has led many consumers to explore options that go beyond the standard morning cup. While some coffee drinkers are experimenting with spiced coffee with cardamom and other flavor enhancements, Death Wish is focusing on maximizing coffee’s natural energizing properties through their carefully crafted blend of beans and processing methods.
Where to Buy and How They’re Positioned
Death Wish Coffee’s new RTD lattes are available directly from the company’s website at deathwishcoffee.com, ensuring nationwide accessibility regardless of local retail availability. The company has also secured distribution in select retail locations, with plans to expand their physical retail presence throughout 2025 as production capacity increases.
The pricing strategy reflects Death Wish’s positioning as a premium coffee brand while remaining competitive with other specialty RTD coffee options. At $12.99 for a 4-pack ($3.25 per can), these lattes are priced higher than mass-market canned coffees but offer significantly more caffeine per dollar. For consumers who might otherwise buy multiple coffee shop drinks to achieve the same energy boost, the value proposition becomes clear.
The shelf-stable format provides advantages for both consumers and retailers. Shoppers can stock up without worrying about refrigerator space, while stores can display the product in multiple locations without special cooling requirements. This convenience factor could help Death Wish compete effectively against established players in the RTD coffee space, including recent market entrants like Chobani’s La Colombe acquisition products.
With the ready-to-drink coffee market continuing to grow at an impressive rate, Death Wish’s timing for this launch appears strategic. The company is leveraging its established brand recognition among high-caffeine coffee seekers to expand into a new product category at precisely the right moment to capture market share.
The Brand Behind the Buzz
Death Wish Coffee Company has come a long way since its founding in 2012 in Saratoga Springs, New York. What began as a small coffee shop’s house blend created to satisfy customers seeking stronger coffee options has grown into a nationally recognized brand with a devoted following. The company’s bold skull and crossbones logo has become synonymous with high-caffeine coffee, earning them the self-proclaimed title of “World’s Strongest Coffee.”
The company’s commitment to quality extends beyond caffeine content. Death Wish exclusively uses USDA Organic and Fair Trade certified beans, blending Arabica and Robusta varieties to achieve their signature flavor and potency. This ethical sourcing has helped the brand maintain credibility with conscientious consumers who demand both performance and responsibility from their coffee.
The launch of these RTD lattes represents a natural extension of Death Wish’s product lineup and brand identity. Until now, the company has focused primarily on whole bean and ground coffee for home brewing, along with single-serve pods. By entering the ready-to-drink market, they’re making their distinctive coffee experience accessible to consumers in new situations and settings.
For coffee lovers who enjoy seasonal variations on their favorite beverages, Death Wish’s consistent commitment to bold flavors pairs well with creative recipe ideas. While these lattes are enjoyable year-round, they could certainly become part of holiday traditions – perhaps alongside St. Paddy’s Day coffee drinks or other seasonal celebrations. The versatility of these products extends beyond simple grab-and-go convenience.
As someone who appreciates both specialty coffees and the convenience of ready-to-drink options, I’m excited to see Death Wish bring their unique approach to the RTD market. These new lattes offer a compelling option for busy days when brewing a proper cup isn’t possible but compromising on caffeine isn’t an option. If you’re looking to submit your dessert recipe that pairs perfectly with coffee, these powerful lattes could be an interesting complement to consider.
For coffee enthusiasts who also enjoy expressing their passion through their wardrobe, checking out churro and foodie-themed apparel might be the perfect way to complement your Death Wish Coffee experience. And if you’ve discovered a local dessert shop that pairs perfectly with these high-octane lattes, consider submitting it to our business directory so other coffee lovers can discover the perfect combination of caffeine and sweets.