GRUBBY has joined forces with fellow B Corp certified brands Oatly, THIS, ManiLife, and Belazu to launch an innovative plant-based recipe range exclusively for B Corp Month this March. The collaboration will introduce two new delicious plant-based dishes each week throughout the month, showcasing the creative potential when ethical businesses combine their expertise. GRUBBY, which achieved its own B Corp certification in 2024, demonstrates how this partnership aligns perfectly with their mission to make sustainable eating both accessible and enjoyable. This exciting initiative represents a powerful example of how mission-aligned businesses can collaborate to raise awareness about ethical business practices while delivering exceptional culinary experiences.
A Feast of Plant-Based Collaborations
The culinary partnership kicks off with two mouthwatering plant-based dishes created in collaboration with THIS, a company known for their realistic meat alternatives. Food lovers can look forward to the “Creamy White Sausage Ragù Linguine” and “Creamy Butter Chick’n with Fluffy Rice” – both perfect examples of how plant-based eating doesn’t mean sacrificing flavor or texture. These initial offerings set the tone for what promises to be an exciting month of ethical food innovation.
Looking ahead, GRUBBY will release the “Creamy Sundried Tomato Tofu with Crispy Potatoes” and “Greek Mushroom Pastitsio with Cucumber Salad” featuring Oatly’s creamy dairy alternatives. The popularity of these collaborations mirrors the broader trend we’ve seen in global oat product demand that’s been steadily growing. Each recipe has been carefully crafted to showcase the unique properties of these plant-based ingredients while delivering on taste and satisfaction.
Later in the month, ManiLife’s premium peanut butter will star in “Chick’n Satay Burger” and “Roasted Cauliflower with Peanut Satay Sauce,” bringing rich, nutty depth to these savory creations. The final week features Belazu’s Mediterranean ingredients in “Pesto Courgette Tarts with Tomato & Basil Salad” and “Veduya & Vegetable Ragu Lasagne,” offering a flavorful journey through plant-based Mediterranean cuisine. Each partnership brings something unique to the table, literally and figuratively.
I’m particularly impressed by how these collaborations challenge misconceptions about plant-based eating by focusing on indulgence and flavor rather than restriction. The recipes represent a creative approach to meat-free dishes that align perfectly with current snacking trends for 2024, which show consumers increasingly seeking out ethical food options that don’t compromise on taste.
The Vision Behind the B Corp Collaboration
Martin Holden-White, GRUBBY’s visionary founder, explains the motivation behind this collaboration: “We’re so proud to be part of the B Corp community, and collaborating with other like-minded brands is such a no brainer to increasing awareness of this incredible movement, whilst bringing our customers even more variety of delicious recipes throughout the spring.” This statement captures the dual purpose of the initiative – raising awareness for ethical business practices while delivering exceptional food experiences.
GRUBBY’s core mission resonates throughout this partnership: “Our mission has always been to make plant-based cooking and eating fun, easy, and accessible, while staying committed to sustainable and ethical practices and B Corp continues to push us in the right direction doing our best for people and the planet.” This commitment to accessibility is crucial in a market where many consumers feel intimidated by plant-based cooking. The explosion in vegan desserts market growth shows there’s a substantial audience hungry for these options.
The collaboration strategically aligns with B Corp Month, celebrated annually in March, which aims to connect certified B Corps worldwide and promote awareness of the movement. By bringing together multiple B Corp brands, GRUBBY effectively amplifies the impact of their message, demonstrating how ethical businesses can thrive together. The timing couldn’t be better as consumer interest in sustainable food options continues to grow rapidly in 2025.
What makes this partnership particularly effective is how it showcases the diversity within the B Corp community. From plant-based meats to dairy alternatives, nut butters to Mediterranean ingredients, these brands represent different segments of the food industry united by shared values and commitments. This variety helps demonstrate to consumers that ethical choices exist across virtually all food categories.
GRUBBY’s Growth and Market Position
GRUBBY’s recent expansion demonstrates the growing consumer demand for convenient plant-based options. In March 2025, the company acquired Allplants’ recipes and manufacturing methods, significantly broadening their product offerings beyond meal kits. This strategic acquisition has allowed GRUBBY to integrate ready meals, desserts, breakfast pots, and side dishes into their brand portfolio, creating a more comprehensive plant-based food solution.
Food Manufacture recently interviewed Holden-White, highlighting the company’s impressive growth trajectory in the plant-based food industry. The interview revealed how GRUBBY has positioned itself as a key player in ethical eating by combining convenience with sustainability – two factors that increasingly drive consumer purchasing decisions. This growth mirrors challenges and opportunities facing bakeries and food producers in 2025.
The timing of the B Corp recipe collaboration comes at a perfect moment in GRUBBY’s business evolution. With their expanded capabilities following the Allplants acquisition, they’re now able to showcase their culinary expertise across a wider range of formats and styles. The partnership with established brands like Oatly and THIS also helps introduce GRUBBY to new customer segments who may already be loyal to these other B Corp brands.
For food enthusiasts wanting to try something new at home, these recipes offer inspiration and practical guidance. Many home cooks struggle with plant-based cooking, and these collaborations provide accessible entry points that guarantee delicious results every time. If you’re looking to expand your cooking repertoire with ethical ingredients, these recipes provide a perfect starting point for culinary exploration.
The Impact of B Corp Certification
GRUBBY achieved its B Corp certification in 2024, joining an elite global network of businesses that meet rigorous standards of social and environmental performance, accountability, and transparency. This certification isn’t merely a badge – it represents a fundamental business philosophy that places equal emphasis on people, planet, and profit. In today’s market, this triple-bottom-line approach resonates strongly with consumers who want to align their purchases with their values.
B Corp Month serves as a vital opportunity to educate consumers about what the certification means and why it matters. By highlighting these collaborative recipe creations, GRUBBY effectively demonstrates the tangible benefits that come from choosing B Corp certified brands – delicious food made with ethical ingredients by companies committed to positive change. These developments are part of the broader trends in sustainable food innovations for 2025.
For consumers interested in submitting their own dessert recipes inspired by these collaborations, many platforms now welcome creative plant-based interpretations. The collaboration between these B Corp brands has a ripple effect that extends beyond their immediate customer base. By showcasing how ethical businesses can collaborate creatively, they provide a model for other companies looking to make a positive impact while still delivering exceptional products.
The partnership also helps demystify plant-based eating for newcomers. Rather than positioning plant-based food as a sacrifice or compromise, these recipes celebrate the vibrant possibilities and flavors available when innovative companies put their minds together. If you have a favorite local dessert shop that takes a similar approach to sustainable food, consider submitting them to our business directory to help spread awareness of ethical food businesses.
Embracing the Future of Ethical Eating
The GRUBBY B Corp recipe range represents more than just new menu options – it signals a shift in food industry values. As consumers increasingly seek out brands that align with their ethical concerns, collaborations like this demonstrate how businesses can meet these expectations while still delivering on taste, convenience, and quality. The future of food looks increasingly collaborative and values-driven.
For home cooks interested in exploring these flavors, the recipes provide an accessible entry point to plant-based cooking techniques and ingredients. Many of the components and methods can be adapted to create your own variations, making this a launching pad for culinary creativity rather than just a set of instructions to follow. Food enthusiasts will appreciate how these recipes balance innovation with approachability.
The limited-edition nature of this recipe range creates a sense of occasion around B Corp Month, encouraging customers to engage with the movement during this focused period. However, the impact extends well beyond March, as customers discover new brands, ingredients, and cooking techniques they can incorporate into their regular routines. For those looking to express their foodie passion beyond the kitchen, churro-themed apparel makes a perfect statement piece.
As we look to the future of ethical eating, collaborations like the one between GRUBBY, Oatly, THIS, ManiLife, and Belazu point the way forward. By combining their expertise, resources, and customer bases, these companies demonstrate how collective action amplifies impact. This model of cooperation rather than competition among values-aligned businesses suggests an encouraging path for how the food industry might evolve to meet both consumer desires and planetary needs.