Rich Products has unveiled its newest innovation – the Roman-Style Pizza Dough Ball, set to revolutionize authentic Italian pizza making for food service operators. Announced on March 17, 2025, this premium addition to Rich’s “Authentically Italian” portfolio will be showcased at the upcoming 2025 International Pizza Expo in Las Vegas from March 25-27. The new dough ball combines authentic Italian tradition with modern convenience, allowing restaurants to create genuine Roman-style pizza without specialized equipment or expertise. Visitors can experience this innovation firsthand at Rich’s booth #1383 during the expo.
Traditional Italian Craftsmanship Meets Modern Convenience
The new Roman-Style Pizza Dough Ball represents Rich Products’ commitment to authentic Italian culinary tradition. Crafted using premium 00 “double zero” style flour, the dough is milled to exacting Italian standards, delivering that distinctive texture and flavor that pizza connoisseurs recognize immediately. This attention to ingredient quality is a standout feature in a market often dominated by shortcuts and substitutions.
What makes this product truly revolutionary is how it marries authenticity with ease of use. Developed in collaboration with master Roman pizza artisans, the dough balls are designed to simplify operations for restaurants and food service providers. Operators simply need to thaw, allow for fermentation, and stretch the dough – eliminating the need for specialized labor or equipment typically required for authentic Roman-style pizza.
The incorporation of traditional techniques with modern food service needs speaks to the growing demand for quality wheat-based products that don’t compromise on flavor or texture. This balance positions Rich’s new offering as a game-changer for restaurants looking to expand their Italian menu offerings without increasing kitchen complexity.
Simplifying Menu Innovation Without Sacrificing Quality
Donna Reeves-Collins, Senior Vice President of Pizza & Flatbread Category at Rich Products, perfectly captures the value proposition: “Our new Roman-Style Dough Ball is a great example – it’s easy for operators to execute at the store level, offers menu innovation without back-of-house complexity and delivers on the latest consumer trend toward authentic, clean-label products. Not to mention, it’s utterly delicious.”
This focus on operational simplicity couldn’t come at a better time for the restaurant industry. With staffing challenges and training concerns still affecting many establishments, products that reduce complexity while maintaining quality have become invaluable. The Roman-Style Dough Ball effectively addresses these pain points by reducing preparation time and skill requirements without compromising the end product.
For restaurants facing rising ingredient costs and labor challenges, this innovation offers a practical solution. Each dough ball provides consistency in portion control and quality, helping operators manage food costs while still delivering an authentic premium product that customers increasingly demand.
Building on Decades of Pizza Expertise
The timing of this launch is particularly significant as Rich Products celebrates its 80th anniversary in 2025. With over 45 years of specialized experience in the pizza category, the company has established itself as a trusted partner for food service operators seeking quality and innovation. This milestone year highlights the company’s evolution from its humble beginnings to becoming a global leader in food solutions.
Rich’s longstanding expertise in dough products has allowed them to perfect the delicate balance between convenience and authenticity. Their research and development teams have spent years studying traditional Italian techniques, working directly with Italian pizza makers to capture the essence of what makes Roman-style pizza special – its distinctive texture, flavor, and versatility.
This heritage of innovation continues to drive product development at Rich’s. The company has consistently demonstrated its ability to identify emerging trends and translate them into practical foodservice solutions that help operators stay competitive. This institutional knowledge gives Rich’s a unique advantage in developing products that truly meet both operational needs and consumer expectations.
The company’s continued investment in dough production facilities and technology has enabled them to scale traditional recipes without compromising quality. This commitment to infrastructure development ensures consistent product quality while meeting growing market demand.
The Growing “Authentically Italian” Portfolio
The Roman-Style Dough Ball joins Rich’s expanding “Authentically Italian” product line, which was first introduced at the 2024 International Pizza Expo. This curated collection now features five distinct premium products, each crafted according to Italian tradition and using genuine Italian ingredients. This portfolio reflects the growing consumer interest in regionally authentic global cuisines rather than Americanized versions.
A standout offering in this collection is Rich’s Pinsa, which showcases the company’s dedication to authentic preparation methods. The Pinsa features a unique dough fermentation process, is hand-stretched to preserve its texture, and incorporates authentic regional ingredients imported directly from Italy. The result is a premium pizza base with a characteristically crispy exterior and soft interior that has gained popularity among food enthusiasts.
Each product in the “Authentically Italian” line has been developed to help restaurants capitalize on the growing consumer interest in heritage food experiences. This trend toward authentic global cuisines has been particularly strong in the pizza category, where diners increasingly seek out regional styles and traditional preparation methods.
For restaurant operators interested in menu innovation, these products offer a straightforward path to culinary innovation without requiring extensive training or specialized equipment. The portfolio represents a comprehensive approach to Italian pizza and flatbreads, giving operators flexibility to diversify their menus while maintaining operational efficiency.
Experience the Innovation at the International Pizza Expo
Food service operators and pizza enthusiasts will have the opportunity to experience the Roman-Style Dough Ball firsthand at the 2025 International Pizza Expo in Las Vegas. Taking place from March 25-27, this premier industry event brings together pizza professionals from around the world to discover the latest innovations and trends shaping the industry.
Rich Products will showcase their complete “Authentically Italian” portfolio at booth #1383, where visitors can sample products, speak with product specialists, and learn implementation strategies for their own operations. This hands-on experience will demonstrate how these authentic products can be practically integrated into existing food service operations without extensive training or equipment investment.
The expo presents a valuable opportunity for restaurant owners and culinary professionals to evaluate how these innovations might fit into their own operations. Rich’s team will be providing practical demonstrations showing the simplicity of preparation and versatility of the products, helping operators envision how they might implement these items in their own kitchens.
This direct engagement with the industry aligns with Rich’s collaborative approach to product development excellence. By maintaining an open dialogue with the operators who use their products, the company continues to refine and enhance their offerings to meet real-world operational needs.
A Family-Owned Legacy of Food Innovation
Rich Products stands apart in the food industry as a global, family-owned company with a rich heritage of innovation. Since its founding in 1945, the company has maintained its commitment to quality while expanding its product portfolio to meet evolving market needs. This family ownership structure has allowed Rich’s to maintain a long-term perspective, investing in product development and manufacturing capabilities that support sustainable growth.
Today, Rich Products serves customers in over 100 countries, providing a diverse range of food solutions across multiple categories. Their pizza and flatbread division represents a significant focus area, building on decades of expertise in dough products and Italian cuisine.
For food service operators interested in exploring Rich’s full lineup of pizza and flatbread products, detailed information is available on their dedicated website (https://www.richsusa.com/products/pizza/). The company’s main site (https://www.richs.com/) also provides broader insights into their complete product portfolio and company values.
As consumer preferences continue to evolve toward more authentic food experiences, Rich’s commitment to quality ingredients and traditional preparation methods positions them well to lead innovation in the Italian food category. The Roman-Style Dough Ball represents just the latest chapter in their ongoing story of culinary innovation.