SNICKERS, the Official Chocolate Sponsor of the NFL, has teamed up with Buffalo Bills’ star quarterback Josh Allen to create SNICKERS Sauces, a limited-edition lineup for the 2025 NFL season. This collaboration is a bold crossover between an iconic snack brand and a major NFL personality, targeting football fans and snack enthusiasts alike. The partnership brings together the beloved SNICKERS brand with Josh Allen’s Buffalo roots, resulting in a unique and exciting product. Fans can expect a flavorful experience that combines the best of both worlds.
SNICKERS Sauces Flavors
The SNICKERS Sauces lineup includes three unique dipping sauces made with real SNICKERS ingredients, Caramel Buffalo, Peanut Teriyaki, and Chocolate Barbecue, each mirroring the core elements of a SNICKERS bar while offering savory innovation. These flavors are carefully crafted to enhance tailgate and home-game snacking. Check out the latest sauce trends for more inspiration.
Some key features of the SNICKERS Sauces include:
- Caramel Buffalo: Combines SNICKERS’ caramel with Buffalo heat, paying homage to Josh Allen’s Buffalo roots.
- Peanut Teriyaki: Blends SNICKERS peanuts with soy and garlic for a savory, protein-rich option.
- Chocolate Barbecue: Merges chocolate with smoky barbecue for a sweet and smoky twist.
How to Claim SNICKERS Sauces
SNICKERS Sauces will be released starting September 7, 2025, and fans can claim the sauces at https://www.snickers.com/Sauces with the purchase of Josh Allen SNICKERS Minis. The limited-edition sauces will be available for a short time, making them a must-try for fans. For more on limited-edition snacks, check out Mars Wrigley’s summer candy innovations.
To add to the excitement, weekly sauce drops will occur every Sunday in September at halftime of the 1 PM ET NFL games. Fans can also join the tailgate launch event at the “Billevard,” the Buffalo Bills’ tailgate district, during the Bills’ home opener on Sunday, September 7, 2025. Chef Darian Bryan has curated a special menu featuring dishes with all three sauces, making it a unique experience for attendees.
What the Experts Say
Josh Allen comments, “The City of Buffalo knows a thing or two about sauces, and SNICKERS is the MVP when it comes to game-day snacking.” Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America, adds that “SNICKERS Sauces deliver a flavor experience as satisfying as the bar itself, built for game day snacking whether you are in the stadium, at home, or at the tailgate.” For more insights on snacking trends, visit snacking trends 2024.
Why SNICKERS Sauces Are a Game-Changer
SNICKERS Sauces mark the brand’s entry into the savory dipping sauce category, expanding beyond traditional confectionery. This move is part of a growing trend of sports-celebrity endorsements in U.S. food product launches, as seen in other recent collaborations. For more on the latest topping trends, check out top sauces and toppings trends.
Getting More Information
For more details on SNICKERS Sauces, including product and promo information, visit https://www.snickers.com/Sauces. Fans can also explore the general SNICKERS site at https://www.snickers.com/ and learn more about Josh Allen on the Buffalo Bills website at https://www.buffalobills.com/. You can find Chef Darian Bryan on Instagram at https://www.instagram.com/thedariankitchen/. If you’re interested in learning more about Mars Wrigley North America, you can visit their contact page at https://www.mars.com/contact-us.