Exciting news for pastry lovers and culinary adventurists across the nation! Phoenix-based commercial bakery Strictly From Scratch has announced a significant expansion of its product lineup in Walmart stores nationwide. The company is introducing new Hispanic and Breakfast Platters, set to hit select Walmart shelves within April 2025, followed by an array of individual items scheduled for fall 2025 release. This expansion represents not just growth for the Arizona bakery giant, but also reinforces the company’s commitment to making diverse, quality baked goods more accessible and affordable to everyday shoppers. As one of the largest niche commercial bakeries in Phoenix, Strictly From Scratch continues to strengthen its position in the retail bakery market with these thoughtfully curated new offerings.
The Arizona Bakery Powerhouse Behind Your Favorite Treats
Founded in 1995 by Rudy DePaola, Strictly From Scratch has evolved from a small bakery operation to a major industry presence over the past three decades. The company currently operates out of a massive 95,000 square foot facility in Phoenix, Arizona, employing approximately 180 dedicated staff members. Their client base has expanded to include over 800 businesses across various sectors, positioning them as a key player in commercial bakery production.
What many shoppers don’t realize while browsing bakery aisles is that Strictly From Scratch ranks as the largest niche commercial bakery in Phoenix. They’ve also secured a position as one of the top three suppliers to the airline industry, providing baked goods for in-flight services across multiple carriers. The company’s reach extends far beyond Walmart, with distribution channels including major retailers like Trader Joe’s, Costco, Albertson’s, and Safeway.
Despite industry challenges including rising bakery production costs, Strictly From Scratch has demonstrated remarkable resilience and growth. In 2024, they surpassed their pre-pandemic 2019 sales figures, a significant achievement in the current economic climate. Their production capacity is equally impressive, with weekly output ranging from 5-8 semi-truckloads of bakery products shipped to destinations nationwide.
Delicious Details: New Hispanic and Breakfast Platters
The Hispanic Platter represents one of the most exciting additions to Strictly From Scratch’s Walmart offerings. This carefully curated selection showcases authentic Hispanic bakery favorites including Mantecadas (traditional Mexican muffins), Concha Topped Mantecadas (muffins with the iconic shell-patterned topping), and Piggy Cookies. Additional items in the platter include Mexican Wedding Cookies, Cuernitos (small croissant-like pastries), and colorful Tri-Color Polvorone cookies.
For morning meal enthusiasts, the Breakfast Platter delivers an impressive variety of classic morning pastries with modern twists. Shoppers will find Apple and Raspberry Danishes alongside Chocolate and Raspberry Cinnamon Rolls. The selection continues with Chocolate Chip Muffins, Almond and Raspberry Bear Claws, plus Apple Cinnamon and Lemon Tea Loaves – offering something for every breakfast preference.
Looking ahead to fall 2025, Strictly From Scratch plans to release additional individual items that will complement the platter offerings. These include convenient two-pack Danishes in four flavors: Apple, Almond, Cheese, and Raspberry. The company is also introducing six-pack Concha Mantecadas, elegant Palmiers, Tri-color Polvorone cookies, and both regular Cheese Coffee Cake and Strawberry Cheese Coffee Cake varieties.
This product expansion reflects the growing consumer interest in diverse bakery options and trends for 2025. The Hispanic Platter, in particular, acknowledges the increasing demand for authentic cultural baked goods among mainstream shoppers. DePaola’s company has strategically positioned these new offerings to appeal to both traditional bakery fans and those looking to explore new flavors.
Quality Standards That Exceed Industry Expectations
Strictly From Scratch maintains exceptionally high production standards across its entire operation, backed by numerous certifications that validate their commitment to quality. The company holds Kosher certifications from the Orthodox Union, ensuring their products meet specific religious dietary requirements. This certification process involves rigorous oversight and adds another layer of quality assurance to their production methods.
As a certified member of the American Institute of Baking, Strictly From Scratch adheres to industry best practices for food safety and quality. Their facility consistently maintains top auditing marks within the BRC (British Retail Consortium), an organization known for its stringent global standards for food safety. These certifications aren’t merely formalities – they represent the company’s ongoing commitment to excellence in commercial baking processes and bakery equipment specifications that maximize efficiency.
According to founder Rudy DePaola, product testing remains a daily priority for the company. “We test new products every single day. We will do whatever we can, within reason,” DePaola explains. This customer-focused approach to product development has allowed Strictly From Scratch to remain responsive to market demands while maintaining consistent quality across their extensive product line.
The company’s dedication to quality extends beyond certifications to their actual production practices. Their bakery facility utilizes advanced equipment and carefully refined processes that enable them to produce large volumes without compromising on taste or texture. By maintaining these high standards, Strictly From Scratch has established itself as a trusted supplier for major retailers like Walmart, who depend on consistent product quality to satisfy their customers.
Strategic Growth and Future Directions
The expansion of Strictly From Scratch’s Walmart offerings represents a significant business milestone for the Arizona-based bakery. The newly announced platters are expected to hit store shelves within approximately 30 days of the announcement, making them available to consumers by April 2025. The additional individual items will follow later, with a projected launch timeframe of fall 2025.
Beyond Walmart, the company is actively working to expand their distribution networks to include additional retailers like Food City and Bashas. This strategic growth aligns with their goals for bakery business expansion while maintaining financial stability. The broad distribution strategy enables Strictly From Scratch to reach diverse customer demographics across different retail environments.
One particularly promising aspect of their future plans involves the launch of a dedicated line of Hispanic products. This specialized product line acknowledges the growing market demand for authentic Hispanic bakery items and positions Strictly From Scratch as an early adopter in this expanding segment. The company’s ability to recognize and respond to consumer trends has been key to their sustained growth in a competitive industry.
Rudy DePaola expressed gratitude for the ongoing retail partnership that has supported this expansion: “We are grateful for our existing partnership with Walmart and look forward to expanding our offerings to their shoppers.” This collaboration reflects the mutual benefits of strong supplier-retailer relationships and demonstrates how such partnerships can drive capital investment in baking operations that ultimately benefit consumers through greater product variety and accessibility.
Affordable Indulgence for Everyday Shoppers
The expansion of Strictly From Scratch products at Walmart aligns perfectly with both companies’ commitment to affordability and accessibility. By making these diverse bakery items available through Walmart’s extensive retail network, more consumers will have access to quality baked goods at reasonable prices. This accessibility factor represents an important aspect of the partnership between Strictly From Scratch and the retail giant.
For everyday shoppers, these new platters offer an opportunity to experience a variety of bakery items without committing to large quantities of any single product. The Hispanic Platter introduces many Americans to traditional treats they might not otherwise encounter, while the Breakfast Platter provides convenient morning options for busy households. This approach to product bundling reflects an understanding of consumer preferences for variety and convenience.
The timing of this expansion coincides with increasing consumer interest in both authentic ethnic foods and premium breakfast options that can be enjoyed at home. Strictly From Scratch has effectively identified these market trends and responded with product offerings that meet evolving consumer preferences. Their ability to balance tradition with innovation shows in their product development strategy.
For fans of quality baked goods, this expanded Walmart offering makes it easier to discover new favorites while enjoying reliable classics. The partnership between Strictly From Scratch and Walmart demonstrates how food producers and retailers can collaborate to bring diverse, high-quality products to mainstream American shoppers. As these new items roll out over the coming months, bakery enthusiasts will have even more reasons to visit Walmart’s bakery section.