Peanut butter lovers, rejoice! Drumstick has just launched their highly anticipated “We Love Peanut Butter” sundae cones nationwide, combining a delicious peanut butter center with their iconic crispy cone and chocolatey nugget. These innovative treats feature a rich coating studded with chocolatey cookie pieces, creating the perfect balance of salty and sweet flavors that peanut butter enthusiasts have been craving. Available as an 8-pack for $9.99 at retailers across the United States since March 5, 2025, these cones represent Drumstick’s response to the notable gap in the peanut butter frozen novelty market. As Brand Manager Elmer Gonzalez explains, this launch showcases how America’s favorite sundae cone brand continues to innovate in ways that delight their loyal customers while attracting new fans.
The Perfect Peanut Butter Frozen Treat Has Arrived
The frozen dessert aisle has finally gotten what it’s been missing – a premium peanut butter cone option that doesn’t compromise on texture or flavor. Drumstick’s “We Love Peanut Butter” sundae cones have been carefully crafted to deliver the perfect combination of creamy and crunchy elements that make eating ice cream so satisfying.
Each cone features a delectable peanut butter core that provides the rich, nutty flavor peanut butter fanatics crave. The classic crispy cone provides the ideal foundation, while the chocolatey coating and cookie pieces add layers of indulgence with each bite. That signature chocolatey nugget at the bottom remains as the delightful surprise that Drumstick lovers have come to expect.
What makes these cones truly special is how they balance salty and sweet flavors in perfect harmony. This combination has become increasingly popular in dessert trends of 2025, and Drumstick has expertly captured this profile in their newest offering. The textural contrast between the smooth peanut butter center and the crunchy cookie pieces creates a multi-dimensional treat that keeps your taste buds engaged from first lick to last bite.
With peanut butter constantly ranking among America’s favorite flavors, it’s surprising that the frozen novelty market hasn’t fully embraced this beloved ingredient until now. Drumstick has filled this void in a way that only they could – by incorporating peanut butter into their iconic cone format that consumers already know and love.
Breaking New Ground in Flavor Innovation
The “We Love Peanut Butter” cones represent more than just a new flavor variant – they showcase Drumstick’s commitment to culinary innovation. While peanut butter has long been a staple flavor in American desserts, from cookies to cakes, it has remained surprisingly underrepresented in the frozen novelty category.
Elmer Gonzalez, Brand Manager for Drumstick, identified this gap in the market. “We know there are so many peanut butter fans out there, but there aren’t too many peanut butter frozen novelties and even fewer cones,” Gonzalez states. “As America’s favorite sundae cone, we wanted to change that in a way only Drumstick could.”
What makes these cones unique is their complete flavor experience. Rather than simply adding peanut butter as a topping or mix-in, Drumstick has integrated it as a core element of the product’s architecture. The result is a holistic peanut butter experience where the flavor is complemented by other components rather than competing with them.
The careful addition of chocolatey cookie pieces to the coating exemplifies Drumstick’s attention to detail. These pieces add a textural dimension that enhances the overall enjoyment while providing subtle flavor notes that play well with the dominant peanut butter theme. For those who enjoy experimenting with desserts at home, this could inspire creative combinations similar to those found in churro-inspired recipes that blend different textures and flavors.
Nationwide Availability and Pricing
Finding these new peanut butter delights is remarkably easy. The “We Love Peanut Butter” sundae cones launched nationally on March 5, 2025, and are available at major retailers throughout the United States. This widespread distribution ensures that peanut butter enthusiasts from coast to coast can experience Drumstick’s latest innovation.
The cones come in an 8-pack variety pack, priced at $9.99, making them an affordable indulgence for families and individuals alike. This price point positions them competitively within the premium frozen novelty category, offering excellent value given the quality of ingredients and the unique flavor profile.
For those wondering where exactly to purchase these cones, Drumstick has made finding them simple. Consumers can visit the official Drumstick website (www.drumstick.com) for store location information. Additionally, the brand maintains active social media presences on Instagram and TikTok under the handle @drumstick, where they share product updates, promotions, and creative serving suggestions.
As we’ve seen with emerging dessert trends, consumers increasingly value both convenience and quality in their frozen treats. Drumstick’s nationwide distribution model addresses both concerns, providing easy access to a premium product that doesn’t require a special trip to a specialty food store.
The Full Moon Promotion: Celestial Rewards for Peanut Butter Fans
To celebrate the launch of the “We Love Peanut Butter” sundae cones, Drumstick has created an exciting promotional opportunity tied to the full moon on March 14, 2025. This cleverly themed campaign offers consumers the chance to win extraordinary prizes simply by purchasing the new product.
The Full Moon Promotion features multiple tiers of prizes that will appeal to Drumstick enthusiasts. The grand prize is a one-of-a-kind Full Moon Package, while other prizes include a one-year supply of Drumstick sundae cones and exclusive branded merchandise. Entering the contest is straightforward – customers simply need to purchase a pack of the “We Love Peanut Butter” cones and upload their receipt to the promotion website.
This type of limited-time promotion creates a sense of urgency and excitement around the product launch. It encourages consumers to try the new flavor right away rather than waiting, which helps build immediate market share. For complete details about the promotion, including rules and entry instructions, consumers can visit the dedicated promotion page at https://gleam.io/AZoGL/drumstick-full-moon.
The timing of this promotion aligns perfectly with seasonal dessert trends that show increased consumer interest in themed food experiences tied to natural events. By connecting their product launch to the full moon, Drumstick has created a memorable marketing narrative that extends beyond the product itself.
A Legacy of Frozen Treat Innovation
The introduction of “We Love Peanut Butter” sundae cones is the latest chapter in Drumstick’s long history of innovation in the frozen dessert market. As part of Dreyer’s Grand Ice Cream, Inc., a company with nearly 100 years of experience in the industry, Drumstick benefits from deep institutional knowledge about consumer preferences and product development.
Dreyer’s Grand Ice Cream, now owned by Froneri, has built an impressive portfolio of beloved brands. This family includes household names like Häagen-Dazs, known for their super-premium ice creams; Dreyer’s/Edy’s Grand, with their wide range of traditional and reduced-fat options; and Skinny Cow, which pioneered the better-for-you ice cream category. Within this distinguished lineup, Drumstick has maintained its position as America’s favorite sundae cone through consistent quality and thoughtful innovation.
The “We Love Peanut Butter” sundae cones exemplify Drumstick’s approach to product development. Rather than following trends, the brand identifies gaps in the market where consumer desires aren’t being met and creates solutions that feel both novel and familiar. This strategy has allowed them to remain relevant across generations of ice cream lovers.
For those interested in how dessert brands evolve over time, these new cones demonstrate how heritage brands can honor their traditions while embracing contemporary tastes. This approach mirrors what we’re seeing in retro dessert comebacks, where classic concepts are reimagined for today’s consumers.
Why Peanut Butter Deserves Its Moment in the Frozen Aisle
The arrival of these peanut butter cones addresses a curious blind spot in the frozen novelty category. Despite peanut butter’s immense popularity in American cuisine, it has traditionally been underrepresented in the ice cream cone segment. While peanut butter cup ice cream and peanut butter flavored pints have existed for years, the specific combination of a peanut butter-centered cone experience has been notably absent.
This flavor gap seems particularly odd given peanut butter’s versatility and broad appeal. According to various consumer preference surveys, peanut butter consistently ranks among America’s favorite flavors, alongside chocolate and vanilla. Its creamy texture and distinctive taste profile make it naturally suited to frozen dessert applications.
Part of what makes the “We Love Peanut Butter” cones special is how they showcase peanut butter as the star ingredient rather than just an accent. The peanut butter core ensures that its flavor remains prominent throughout the eating experience, while the chocolatey elements and cookie pieces serve as complementary notes rather than competing flavors.
For those who particularly enjoy submitting their own dessert creations, this commercial innovation might inspire new homemade recipe ideas combining peanut butter with different cone formats and coatings. The contrast between rich, nutty peanut butter and crisp, sweet cone elements creates a promising template for culinary experimentation.
A Treat Worth Sharing
Beyond their appealing taste profile, Drumstick’s “We Love Peanut Butter” sundae cones embody the social nature of dessert consumption in today’s culture. These visually distinctive treats, with their chocolatey coating studded with cookie pieces, are practically designed for social media sharing.
In an age where food aesthetics matter almost as much as flavor, these cones deliver on both fronts. The contrast between the dark coating and the revealed peanut butter center creates an Instagram-worthy moment that many consumers will be eager to share. Drumstick has recognized this potential by maintaining active presences on visually-oriented platforms like Instagram and TikTok.
The 8-pack format also speaks to the communal aspect of frozen treats. Whether shared during family dessert time, served at small gatherings, or divided among roommates, these cones facilitate social connections through shared food experiences. This aligns perfectly with current trends toward meaningful food moments that bring people together.
For enthusiasts of unique dessert experiences, these cones offer something worth discussing and recommending to friends. If you enjoy exploring various dessert shops across the country, you might consider submitting your favorite local shops to help others discover places that might carry this and other innovative frozen treats.
Whether you’re a dedicated peanut butter fanatic or simply someone who enjoys trying the latest dessert innovations, Drumstick’s “We Love Peanut Butter” sundae cones offer a compelling reason to pause your streaming show and head to the freezer aisle. With their nationwide availability, sensible pricing, and unique flavor profile, these cones have the potential to become a new frozen aisle staple.