Erbert & Gerbert’s has launched their enchanting Unicorn Crispy Bar, bringing a burst of color and whimsy to their menu starting March 13, 2025. This limited-time treat features a vibrant blend of rainbow-colored fruity crisped rice cereal topped with fluffy marshmallows and an elegant white drizzle. Available at participating locations nationwide, this dessert aims to captivate customers of all ages with its playful presentation and nostalgic flavor profile. As Jacob Kersting, Marketing Director at Erbert & Gerbert’s explains, “At Erbert & Gerbert’s, we believe that every meal should have a touch of fun. The Unicorn Crispy Bar is a dessert that encourages everyone to taste the magic. We can’t wait for our guests to try it.”
Colorful Confections Taking the Dessert World by Storm
The vibrant Unicorn Crispy Bar arrives as the latest entrant in the ongoing unicorn food trend that has captured the hearts of dessert lovers. Erbert & Gerbert’s, typically known for their sandwiches, has cleverly expanded into the whimsical dessert category with this eye-catching creation. Their rainbow-colored crispy treat isn’t just tasty – it’s designed to be photographed and shared across social platforms. This strategic move taps into consumers’ desire for treats that please both the palate and the camera lens.
The timing couldn’t be better for this fantastical dessert launch. With unicorn-themed foods continuing to fascinate consumers, Erbert & Gerbert’s has found a perfect way to join this colorful movement. The limited availability creates an immediate sense of urgency for customers to try this magical creation before it disappears. Available for a restricted time at participating Erbert & Gerbert’s locations, these bars combine the familiar comfort of crispy rice treats with an imaginative unicorn twist that appeals to the child in everyone.
For fans of rainbow and unicorn desserts, this new offering provides another opportunity to indulge in the ongoing trend. The combination of fruity flavors and marshmallow sweetness creates a nostalgic yet fresh taste experience. With its eye-catching presentation, the Unicorn Crispy Bar delivers exactly what today’s dessert lovers seek – something delicious that also makes for a perfect social media moment.
The Sparkle Behind the Unicorn Food Phenomenon
Since 2016, unicorn-themed foods have dominated social media platforms, characterized by their dreamy pastel colors, rainbow effects, and whimsical presentations. This trend exploded when Starbucks released their limited-edition Unicorn Frappuccino in 2017, causing lines to form at locations across the country and generating millions of social media posts. The success prompted other major brands to follow suit, with Kellogg’s launching their Unicorn Cereal in 2018 and Nestle introducing Unicorn Morsels baking chips in 2019.
What makes these colorful creations so appealing? The visual impact of unicorn-themed treats makes them instantly recognizable and shareable online. Millennials and Gen Z consumers particularly gravitate toward these products, seeing them as both a tasty treat and a form of self-expression. The vibrant colors and playful designs serve as perfect content for Instagram feeds and TikTok videos, helping consumers showcase their personality and food adventures to friends and followers.
The neon layer cake trend shares similar appeal, combining bright colors with photogenic designs. Beyond just looking good, these treats tap into a sense of wonder and childhood nostalgia that resonates with adults seeking momentary escape from everyday routines. This emotional connection helps explain why unicorn-themed foods have maintained their popularity for nearly a decade, evolving from a passing fad into a stable dessert category.
Big Business of Playful Snacking
The market for novelty snacks like the Unicorn Crispy Bar isn’t just a passing trend – it represents serious business opportunity. According to Allied Market Research, the global novelty snack market is projected to reach an impressive $43.08 billion by 2027. This rapid growth reflects changing consumer priorities, especially among younger generations who often value experience and shareability in their food choices as much as taste.
Data from YouGov reveals that 63% of millennials are more likely to purchase products that are “fun” or “whimsical” compared to more traditional offerings. This preference for playful food experiences has created a lucrative market segment that brands like Erbert & Gerbert’s are eager to capture. The hashtag #unicornfood has accumulated over 180,000 posts on Instagram as of 2025, demonstrating the enduring social media power of this aesthetic.
For restaurant chains and food producers, these treated desserts represent an opportunity to attract new customers and drive additional spending from existing ones. The glowing core cake concept has similarly captured attention for its visual appeal. Many businesses find that adding even one or two specialty items with high “Instagram value” can significantly increase foot traffic and overall sales, making the investment in developing novel treats worthwhile from a business perspective.
The Psychology Behind Unicorn Treat Appeal
The remarkable success of unicorn-themed treats can be traced to several psychological factors that influence consumer behavior. First, their visual appeal creates an almost irresistible urge to share on social platforms, turning customers into brand ambassadors with every post. These colorful creations offer people an opportunity to share positive experiences and showcase their participation in current trends, satisfying both social connection needs and the desire to stay relevant.
Nostalgia plays a powerful role in the appeal of these whimsical treats. The rainbow colors and playful presentation tap directly into memories of childhood wonder and carefree enjoyment. For many adults navigating the complexities of modern life, indulging in a unicorn-themed dessert offers a brief, joyful escape and a connection to simpler times. The Sour Patch Kids glow-ups trigger similar nostalgic feelings while offering a modern twist.
Food trend analyst Sarah Johnson explains, “Unicorn-themed foods tap into consumers’ desire for escapism and playfulness in their dining experiences. It’s not just about taste, but also about creating shareable moments.” The limited availability of many unicorn products, including Erbert & Gerbert’s new offering, adds another psychological trigger: the fear of missing out (FOMO). Knowing a treat won’t be available forever creates urgency and excitement, prompting consumers to prioritize trying it while they can.
Those looking to submit your dessert recipe for wider recognition might consider incorporating some of these whimsical elements that make treats like the Unicorn Crispy Bar so appealing. The combination of visual appeal, nostalgia, and limited availability creates a powerful marketing formula that continues to drive consumer interest.
Colorful Treats: Beyond Just Looking Pretty
While unicorn treats like Erbert & Gerbert’s new crispy bar deliver on visual excitement, they raise some nutritional considerations worth noting. Typically, these vibrant desserts contain higher amounts of sugar and artificial colors to achieve their eye-catching appearance. Similar products on the market average between 200-300 calories per serving, though Erbert & Gerbert’s has not yet released complete nutritional information for their Unicorn Crispy Bar.
The popularity of these colorful confections has sparked interesting developments in the food industry. As consumer awareness about artificial ingredients grows, there’s increasing demand for “natural” unicorn foods that achieve similar visual effects using fruit and vegetable colorings. This shift represents an opportunity for innovative food companies to create treats that satisfy both the desire for Instagram-worthy appearance and preferences for cleaner ingredients.
If you’re interested in exploring more visually stunning dessert options, why not submit a favorite local dessert shop to our business directory? You might discover local establishments creating their own versions of unicorn-inspired treats with unique twists. These local innovations often lead the way in combining visual appeal with quality ingredients.
The Future Looks Fantastical for Themed Treats
The unicorn food trend shows no signs of disappearing, with industry experts predicting continued popularity through 2026. What’s particularly interesting is how this trend is expected to evolve and expand into other mythical creature themes. We’re already seeing early signs of mermaid and dragon-themed foods appearing on menus and in grocery store aisles, suggesting the next wave of fantastical treats is just beginning.
This evolution reflects a deeper shift in consumer food preferences toward experiences that combine taste with visual and emotional components. The firefly jar cake party concept demonstrates this same blend of visual delight and experiential dining. Food is increasingly seen not just as sustenance but as entertainment, self-expression, and a canvas for creativity.
For those who love creating their own versions of trending treats, consider stocking up on churro & foodie-themed apparel to wear while baking your own unicorn-inspired desserts. The ongoing popularity of these whimsical creations offers plenty of inspiration for home bakers and professional chefs alike. Whether you’re visiting Erbert & Gerbert’s to try their limited-edition Unicorn Crispy Bar or creating your own colorful confections at home, the joy of these fantastical desserts continues to bring a little extra sparkle to our everyday eating experiences.
As brands like Erbert & Gerbert’s continue to experiment with these playful offerings, consumers can look forward to an increasingly diverse array of whimsical treats. The Unicorn Crispy Bar represents not just a temporary menu addition but part of an ongoing transformation in how we view and experience food in our Instagram-driven culture. Bright, colorful, and filled with wonder – the future of desserts promises to be anything but boring.