Goetze’s Candy Company stands as a remarkable testament to American confectionery heritage as it celebrates its 130th anniversary in 2025. Founded in Baltimore in 1895, this sixth-generation family enterprise has transformed from a modest chewing gum manufacturer into one of America’s beloved caramel specialists. Their iconic Caramel Creams and Cow Tales have become staples in candy aisles across the nation, delighting generations with their distinctive wheat flour-based recipe. The company’s steadfast commitment to American manufacturing and quality ingredients has enabled them to thrive for thirteen decades while staying true to their Baltimore roots.
From Chewing Gum to Caramel Confections
The Goetze’s journey began in 1895 when August Goetze established the Baltimore Chewing Gum Company. What started as a small operation focused on gum products took a pivotal turn in 1918 when the company introduced their first caramel product—Caramel Creams. This innovative treat, affectionately nicknamed “Bull’s-Eyes,” featured a unique design with creamy centers surrounded by chewy caramel. This strategic pivot established the foundation for what would become the company’s signature focus.
For 130 years, Goetze’s has remained proudly family-owned and operated through six generations. The transition from gum to caramel products proved to be a brilliant business decision, allowing the company to differentiate itself in a competitive market. Their commitment to traditional recipes while adapting to changing consumer preferences has been key to their longevity in the industry, similar to how See’s Candies maintained traditions while growing their chocolate business.
In 1984, Goetze’s expanded their product line with the introduction of Cow Tales, elongated versions of their famous caramel recipe that quickly became fan favorites. These cylindrical treats offered the same beloved caramel and cream combination in a new, fun-to-eat format. The company’s ability to innovate while maintaining their core identity has been a hallmark of their business strategy throughout the decades.
Signature Products with a Special Recipe
What sets Goetze’s candies apart in the confectionery industry is their unique recipe including wheat flour—an unusual ingredient for caramel candies. This distinctive formulation gives their products a signature texture and flavor profile that consumers have loved for generations. The wheat flour creates a more substantial chew while balancing the sweetness of the caramel, resulting in a treat that’s less sticky than traditional caramels.
Caramel Creams remain the company’s flagship offering, available in classic, chocolate, and vanilla varieties. Each piece features the iconic bull’s-eye design with a creamy center surrounded by caramel. The classic version remains the most popular, but chocolate and vanilla variations have developed dedicated followings of their own. I’m planning to submit my own dessert recipe inspired by these classic caramel treats soon!
Cow Tales have expanded beyond the original flavor to include caramel apple, chocolate, and convenient mini varieties. These elongated treats offer the perfect ratio of caramel to cream filling in a fun-to-eat format that customers of all ages enjoy. The caramel apple variety has become particularly popular during fall seasons, while the chocolate version appeals to those who prefer a richer flavor profile.
Made in America: Manufacturing Excellence
Goetze’s stands out in today’s global economy by maintaining all production at their facility in Baltimore, Maryland. This commitment to American manufacturing has been a cornerstone of their business philosophy. Their production facility combines traditional methods with modern technology to ensure consistency and quality in every piece of candy they produce.
The company prioritizes sourcing ingredients from American suppliers whenever possible, supporting local and national agricultural businesses. This dedication to domestic sourcing and production has helped Goetze’s maintain strict quality control while contributing to the American economy. Their approach aligns with the growing consumer preference for locally produced goods with transparent supply chains.
Recent years have seen Goetze’s invest significantly in upgrading their manufacturing capabilities. These improvements have increased production capacity while maintaining the authentic taste and quality that consumers expect. The modernized facility allows the company to meet growing demand while preparing for future expansion, positioning them for continued success in the competitive confectionery landscape that has seen record sales across the industry.
Family Leadership Guiding the Anniversary Year
As Goetze’s celebrates its 130th anniversary, the company continues to thrive under family leadership. Mitchell Goetze, CEO, and Todd Goetze, President and COO, represent the sixth generation of family management. Their combined vision honors the company’s rich heritage while embracing innovation and growth opportunities for the future.
“Our commitment to quality and tradition has kept us thriving for six generations,” remarks Mitchell Goetze. “We’re proud to maintain the same standards and values that August Goetze established in 1895 while finding new ways to delight candy lovers.” This philosophy of respecting tradition while embracing change has guided the company through 130 years of business evolution.
The milestone anniversary is being celebrated with special events, limited-edition packaging, and promotional activities throughout 2025. Collectors and candy enthusiasts can look forward to commemorative tins and packaging that highlight the company’s remarkable history. These anniversary products make perfect gifts for caramel lovers while serving as collectible mementos of this significant milestone, similar to how other confectionery brands celebrate milestones with special editions.
Community Involvement and Industry Recognition
Beyond producing beloved candies, Goetze’s maintains deep roots in the Baltimore community through various outreach programs and charitable initiatives. The company regularly participates in local events and fundraisers, giving back to the city that has been their home for 130 years. This community-focused approach reflects the family’s values and commitment to social responsibility.
Goetze’s active membership in the National Confectioners Association has connected them with industry leaders and helped shape confectionery standards. Their participation in this prestigious organization highlights their standing in the candy industry and their commitment to best practices. The company’s representatives have participated in key industry events like the RCI Candy Makers Convention, sharing knowledge while learning about emerging trends.
Over the years, Goetze’s has received numerous accolades for product quality, innovation, and business practices. These industry awards and recognitions validate their approach to candy-making and business management. Their consistent focus on quality and customer satisfaction has earned them respect among peers and consumers alike, contributing to their lasting success in a competitive market where the NCA welcomes new industry leaders regularly.
Looking Forward: The Next Sweet Chapter
As Goetze’s looks to the future, sustainability has become an important focus area. The company has implemented eco-friendly packaging initiatives and manufacturing processes designed to reduce their environmental footprint. These efforts reflect their understanding that responsible business practices are essential for long-term success and align with consumer expectations for corporate environmental responsibility.
Plans for expanded product lines and potential new flavors are in development as Goetze’s seeks to attract new generations of candy lovers. While maintaining their core classic offerings, the company recognizes the importance of innovation in today’s competitive marketplace. I can’t wait to see what new treats they’ll introduce while maintaining the quality that’s made them successful for 130 years!
The company’s digital presence has also evolved, with enhanced online shopping options and engaging social media content connecting them directly with consumers. Their modern marketing approaches complement traditional retail partnerships, creating multiple channels for customers to discover and purchase their products. For candy enthusiasts looking to connect with other dessert lovers, you can submit your favorite local dessert shop to our directory.
As Goetze’s celebrates 130 years of business, they stand as a remarkable example of how family values, quality products, and adaptability can create lasting success. Their journey from a small Baltimore chewing gum manufacturer to an iconic American candy company demonstrates the power of tradition combined with innovation. The Goetze family’s commitment to their heritage, community, and craft continues to delight candy lovers of all ages across America and beyond.
For candy enthusiasts looking for ways to celebrate their love of treats beyond just eating them, check out our churro and foodie-themed apparel that lets you wear your sweet tooth with pride.