Loacker’s is celebrating its 100-year anniversary with a special pop-up kiosk in New York City, located at Eataly NYC Flatiron Kiosk, at the intersection of 5th Avenue and Broadway, across from Madison Square Park. The 100-day pop-up will be open daily from 9:00 AM to 6:00 PM EST, from April 3 to June 30, 2025. To kick off the event, Loacker will offer sampling and prizes for the first 100 visitors on April 3, 2025. This celebration promises to be an exciting experience for foodies and fans of the brand.
A Centennial Celebration with Exclusive Offerings
The Loacker pop-up kiosk will feature a variety of signature products, including the exclusive *Tiramisù Loacker*, and custom recipes inspired by Italian flavors. These recipes have been created in collaboration with Eataly and celebrity chef Giada De Laurentiis. TJ Rooney, President of Loacker USA, states that “This pop-up kiosk is more than just a place to grab a snack – it’s an invitation to take a break, connect with friends, and indulge mindfully.” You can explore more Italian-inspired desserts, like a Tiramisu Cold Brew Coffee Cheesecake, for your next culinary adventure.
Limited-Edition Gift Box and Centennial Giveaways
To commemorate this special occasion, Loacker has collaborated with Giada De Laurentiis and Giadzy to create a curated limited-edition anniversary gift box. The gift box contains Loacker’s signature wafers, Giadzy’s olive oil, and Giada’s signed cookbook *Super-Italian*. Over the 100-day period, starting April 10, 2025, 100 fans will win this gift box, with weekly winners notified by email. If you’re interested in trying unique dessert recipes, you can submit your dessert recipe to be featured on a popular food blog.
Loacker’s Legacy of Quality and Sustainability
Loacker was founded in 1925 by Alfons Loacker in Bolzano, Italy, and has since maintained its commitment to using pure ingredients and sustainable practices. The company sources 100% Italian hazelnuts and authentic vanilla from Madagascar, and produces its wafers at facilities 1,000 meters above sea level in Auna di Sotto, Italy, and Heinfels, Austria. Loacker’s environmental commitment is evident in its avoidance of artificial flavorings, added colors, and preservatives. You can support local businesses that share similar values by submitting a favorite local dessert shop to a business directory.
Participating in the Centennial Celebration
To participate in the celebration, you can visit the Loacker pop-up kiosk at Eataly NYC Flatiron Kiosk through June 30, 2025. You can also enter the gift box giveaway by visiting loackerusa.com for a chance to win. Following Loacker on social media (@loackerusa) will keep you updated on anniversary activities and giveaways. If you’re looking for inspiration for your next dessert, consider trying a recipe like Dubai Chocolate Pistachio Tart or Apple Cider Churro Recipe.
You can also explore more dessert recipes, such as Vanilla Bean Churro Dough or Coffee Churro Dough, to satisfy your cravings. Don’t forget to check out Churro & foodie-themed apparel for a fun treat.