The world of professional wrestling and snacking just got a whole lot more exciting with Drumstick’s partnership with WWE for the “Snackdown” campaign, launching at WrestleMania41 on April 19-20, 2025, at the Allegiant Stadium in Las Vegas, and running through SummerSlam 2025 in August at East Rutherford, New Jersey. This campaign is all about combating boring snacks with vibrant energy and flavor. Drumstick’s partnership with WWE includes dedicated “Drumstick Snack Zones” at both events, offering themed content and activities. The campaign is being led by WWE legend John Cena, who is also competing in the Cody Rhodes vs. John Cena Undisputed WWE Championship match at WrestleMania41, with Drumstick as the presenting sponsor.
Drumstick and WWE: A Match Made in the Ring
The partnership between Drumstick and WWE is a perfect match, as both are known for bringing excitement and energy to their respective domains. Drumstick’s “Snackdown” campaign is all about laying the Snackdown and making snacking a more enjoyable experience. The campaign’s themes and activities are being amplified through social media, making it a great opportunity for fans to engage with the brand. For more information on how brands are leveraging snacking trends during economic uncertainty, check out this article on snacking trends.
John Cena: The Face of the Summer Snackdown
John Cena is the central figure of the “Snackdown” campaign, and he’s sharing his personal connection to Drumstick, saying, “It is such an honor to partner with Drumstick… Personally, I’ve loved Drumstick since they were the most coveted treat in Jr. High!” Cena will be appearing in promotional videos and in-ring appearances alongside Drumstick’s mascot, Dr. Umstick, delivering Drumsticks to fans. This partnership is a great example of how brands can create memorable experiences by partnering with the right influencers. For instance, brands like Kroger and Albertsons are also innovating with their private labels.
Fan Engagement and Prizes: Step Into the Ring
Fans can win exciting prizes, including tickets to SummerSlam, signed WWE merchandise, limited-edition Drumstick swag, and cash giveaways. To participate, fans can engage with Drumstick on social media, including Instagram and TikTok, and participate in contests like the “Snack Talker” competition, where they can post videos promoting Drumstick for a chance to win. The campaign is all about encouraging fan engagement and making snacking a more enjoyable experience. Fans can follow Drumstick on Instagram and TikTok for updates and surprises. For those interested in unique desserts, Drumstick’s innovative approach is reminiscent of the creamy bliss found in milkshakes.
Campaign Activations: A Summer of Snackdown Surprises
The Summer Snackdown campaign is packed with interactive events and giveaways throughout the summer of 2025. Fans can explore Snack Zones at events, engage with the brand online, and participate in contests for unique prizes. An exclusive ad featuring John Cena and Dr. Umstick will air during WrestleMania, amplified through social media. Drumstick’s commitment to creating memorable experiences aligns with WWE’s values. Drumstick has had its own share of controversies, like the backlash over a recipe change, but continues to innovate with new products like the peanut butter sundae cones.
Drumstick’s Brand Vision: Elevating the Snack Experience
Drumstick, owned by Dreyer’s Grand Ice Cream (part of Froneri), is all about bringing excitement to every moment, just like WWE. According to Elmer Gonzalez, Drumstick’s Brand Manager, “Drumstick is all about bringing excitement to every moment, just like WWE. With our Drumstick Summer Snackdown, fans will have more ways to step into the ring and help us crown Drumstick the true Snackdown Champion.” For more details on the campaign, fans can visit Drumstick’s website. By partnering with WWE, Drumstick is elevating the snack experience and creating a more engaging and enjoyable experience for fans. Fans can show their support by shopping for Drumstick-themed apparel at churro-themed apparel shops.