Nestled in the heart of Virginia Beach, Splurge Cheesecakes has carved a delicious niche with its irresistible bite-sized cheesecake creations. Founded by the talented Cheryl McCole, this bakery has rapidly evolved from a part-time venture into a thriving full-time business that’s captivating local dessert enthusiasts. The transformation of this local culinary gem was recently featured on March 7, 2025, highlighting its growing popularity among Virginia Beach residents and visitors alike. With a diverse array of mouthwatering flavors from key lime to espresso, Splurge Cheesecakes delivers big flavor in small packages.


Tiny Treats with Tremendous Flavor
Splurge Cheesecakes has redefined dessert indulgence with its miniature cheesecake format. Each bite-sized creation delivers the perfect balance of flavors without overwhelming your palate or leaving you feeling guilty. The genius of these petite desserts lies in their versatility – you can sample multiple flavors in one sitting without committing to a full-sized slice. This approach has resonated deeply with dessert lovers who crave variety in their sweet experiences.
The bakery’s flavor lineup showcases both classic favorites and innovative combinations. Key lime delivers a refreshing citrus punch, while black forest offers a decadent chocolate-cherry experience. For coffee lovers, the espresso cheesecake provides a sophisticated caffeine-infused treat, and Boston cream fans will delight in the custard-filled variation that pays homage to the classic pie. These flavor profiles demonstrate McCole’s commitment to both tradition and creativity in her baking approach.
What sets these mini cheesecakes apart is their perfect portion size. Unlike conventional classic cheesecake recipes that often result in leftovers, these bite-sized versions eliminate waste while maximizing enjoyment. They’re ideal for social gatherings where guests can sample different flavors without feeling overwhelmed. They also make perfect individual desserts for intimate dinners or personal treats without the commitment of a larger dessert.
The attention to detail in each tiny cheesecake is remarkable. From the perfectly executed graham cracker crust to the silky smooth filling, every component receives the same care that would go into a full-sized creation. This dedication to quality regardless of size is one of the many reasons Splurge Cheesecakes has developed such a devoted following in the Virginia Beach area.

From Home Kitchen to Local Sensation
Splurge Cheesecakes’ journey from modest beginnings to commercial success embodies the entrepreneurial spirit of small business owners. When Cheryl McCole first started baking her miniature cheesecakes, she likely never imagined they would generate enough demand to support a full-time operation. What began as a passionate side project eventually outgrew its part-time constraints, necessitating a bold business decision.
McCole described her transition to full-time operation as “taking a leap of faith,” according to recent coverage. This pivotal moment reflects not just her confidence in her product, but also her ability to recognize and respond to growing market demand. The decision has clearly paid off, as evidenced by the bakery’s expanding customer base and increased visibility in the Virginia Beach culinary scene.
The growth trajectory of Splurge Cheesecakes offers valuable lessons for aspiring food entrepreneurs. By focusing on quality and uniqueness, McCole created a product that stands out in a crowded dessert marketplace. Unlike poor quality store-bought cheesecakes that often disappoint, these handcrafted treats deliver consistent excellence that keeps customers coming back for more.
The transition from home baker to professional bakery owner also highlights the importance of timing in business development. McCole recognized when her part-time venture had reached its capacity limit and made the necessary adjustments to accommodate growth. This kind of business acumen, combined with culinary skill, creates a foundation for sustainable success in the competitive food industry.

Perfecting the Art of Cheesecake Innovation
What truly distinguishes Splurge Cheesecakes is McCole’s innovative approach to a traditional dessert. Rather than simply miniaturizing conventional cheesecake recipes, she has reimagined the entire concept to optimize flavor delivery in a smaller format. This requires a different approach to texture, baking times, and ingredient ratios – a technical challenge that McCole has clearly mastered.
The difference between baked cheesecake vs fridge cheesecake techniques becomes particularly important when creating bite-sized versions. McCole seems to have found the perfect middle ground, producing cheesecakes with the ideal density and creaminess that maintain their structure at room temperature without becoming heavy or soggy. This technical achievement underpins the product’s popularity and distinguishes it from competitors.
Flavor innovation also plays a key role in the bakery’s success. Beyond the standard offerings, McCole regularly experiments with seasonal ingredients and creative combinations. One can imagine delightful variations like a tiramisu cold brew coffee cheesecake making an appearance in the rotating selection, catering to contemporary taste preferences while maintaining the classic cheesecake foundation.
The versatility of the bite-sized format also allows for creative presentation options that wouldn’t be possible with traditional slices. Customers can create custom assortments for special occasions, and the bakery can offer seasonal sampler boxes featuring limited-edition flavors. This flexibility has likely contributed significantly to the bakery’s marketing appeal and gift-giving potential.
Community Impact and Local Support
Splurge Cheesecakes has become more than just a bakery – it’s now a beloved community institution in Virginia Beach. The local response has been overwhelmingly positive, with residents embracing these bite-sized treats as part of their celebration traditions and everyday indulgences. By focusing on quality and consistency, McCole has built a loyal customer base that supports her business through word-of-mouth recommendations and repeat purchases.
The success of Splurge Cheesecakes also contributes to the broader local economy. As a small business owner, McCole creates jobs, supports local suppliers, and generates tax revenue that benefits the Virginia Beach community. Her success story inspires other entrepreneurs and adds to the diverse culinary landscape that makes Virginia Beach an attractive destination for food lovers.
For those feeling inspired to try their hand at making similar treats, consider experimenting with a churro cheesecake recipe that combines two beloved desserts into one delightful creation. Can’t get enough of creative desserts? Submit a dessert recipe to be featured on our site and share your culinary inventions with fellow dessert enthusiasts.
The connection between small food businesses and community identity shouldn’t be underestimated. Places like Splurge Cheesecakes create gathering spots and shared experiences that contribute to the cultural fabric of neighborhoods. When locals bring visiting friends and family to sample these special cheesecakes, they’re sharing a piece of what makes their community unique and special.

Media Recognition and Growing Influence
The recent media spotlight on Splurge Cheesecakes marks an important milestone in the bakery’s development. Being featured on 13 News Now on March 7, 2025, has increased the bakery’s visibility beyond its immediate customer base. This kind of exposure typically leads to new customers discovering the business and can accelerate growth significantly.
Media coverage also provides validation for the quality and uniqueness of McCole’s creations. When professional food critics and journalists highlight a local business, it signals to consumers that the establishment offers something special worth experiencing. For Splurge Cheesecakes, this recognition reinforces its position as a standout dessert destination in Virginia Beach.
The timing of this media attention coincides with the bakery’s transition to full-time operations, suggesting that the business is entering a new phase of growth and recognition. For dessert lovers visiting Virginia Beach, Splurge Cheesecakes now represents a must-visit culinary destination alongside other local favorites. If you’re a fan of unique local dessert spots like Splurge Cheesecakes, consider helping other hidden gems get discovered by submitting a favorite local dessert shop to our business directory.
Looking ahead, the future seems bright for Splurge Cheesecakes. With strong local support, media recognition, and a unique product offering, the bakery has established a solid foundation for continued success. For dessert enthusiasts and fans of McCole’s creations, this promising trajectory means more innovative flavors and possibly even expanded offerings in the years to come. You can show your appreciation for creative dessert artisans like Cheryl McCole by checking out our churro and foodie-themed apparel shop, where you’ll find fun ways to wear your dessert passion.