Sweet Rehab, a Parisian-inspired dessert bar in SoHo, New York City, offers a one-of-a-kind experience for dessert enthusiasts. Founded by Michelin-trained Chef David Zaquine, this spot combines French patisserie traditions with modern creativity. Opened on November 25, 2019, it has quickly become a favorite for those craving unique and beautifully crafted desserts. With plans to expand to the Upper East Side and Williamsburg, Sweet Rehab is redefining how we enjoy and experience desserts.
Witness Desserts Come to Life
One of Sweet Rehab’s standout features is its open kitchen concept, which allows guests to watch their desserts being made from start to finish. Chef Zaquine envisioned this approach to give customers something truly unique. “I want to show customers something they’ve never experienced before — a dessert bar that allows them to witness the creation of their desserts from start to finish,” he explained. This interactive setup adds a layer of excitement and transparency to the dining experience.
If you’re a fan of French desserts, you’ll want to check out our guide to the history of French desserts to understand the roots of Sweet Rehab’s inspiration. From Mille Feuilles to Eclairs, these classics are reimagined with a modern twist at this SoHo gem.
Menu Highlights: A Feast for the Senses
Sweet Rehab’s menu is a testament to Chef Zaquine’s creativity and skill. The offerings include:
- Mille Feuilles with delicate layers of pastry and cream
- Eclairs filled with imaginative flavors like orange caramel coconut
- Cake Jars, perfect for on-the-go indulgence
- Savory options like Truffle & Caviar for those who want a break from sweets
Seasonal, vegan, and gluten-free options ensure there’s something for everyone. Ingredients are sourced sustainably from places like Morocco and Madagascar, reflecting Chef Zaquine’s commitment to quality and ethical practices. Popular picks include the peach blackberry/blueberry cake and the lemon tart, both of which showcase his ability to balance flavors and textures.
For more French dessert inspiration, explore our list of the 15 best desserts from France. These classics are the foundation of Sweet Rehab’s innovative creations.
The Culinary Vision Behind Sweet Rehab
Chef Zaquine’s culinary journey is deeply rooted in French traditions and personal inspiration. He draws from the creativity of renowned French chefs like Christophe Michalak and Alain Passard. His mother’s influence is also significant. “My biggest inspiration has always been my mother. I admire her personality, her creativity, and especially her knack for showcasing a product in a way that truly makes it appealing and desirable,” he shared.
Beyond French gastronomy, Zaquine is inspired by Middle Eastern art, Moroccan design, and the vibrant culinary scenes of Tel Aviv and New York City. This blend of influences is evident in the bold and imaginative desserts he creates.
Expanding the Sweet Legacy
Since its opening, Sweet Rehab has seen impressive growth in reputation, production volume, and staff. Plans are underway to open a second location on the Upper East Side, with additional expansions in Williamsburg. Despite this growth, Chef Zaquine remains committed to maintaining the highest quality of ingredients and customer satisfaction. “What has remained constant, and what I’m most proud of, is the unwavering quality of our products and the raw materials we use,” he said.
If you’re passionate about desserts and want to share your creations, consider submitting a recipe to be featured on our site at Submit a Dessert Recipe. Who knows? Your recipe might inspire the next big thing at Sweet Rehab!
Explore and Learn at Sweet Rehab
Sweet Rehab isn’t just about indulging in desserts; it’s also a place to learn and engage. The dessert bar is open until midnight, making it perfect for night owls and afternoon visitors alike. Pair your treat with champagne or rare French teas for a complete experience. Masterclasses with Chef Zaquine are available for those who want to learn his techniques and bring a piece of Sweet Rehab into their own kitchens.
Co-owner Jerome Assouline sums it up perfectly: “We want every New Yorker to discover and experience unique desserts that are not found just anywhere.” Whether you’re a lifelong dessert lover or new to the scene, Sweet Rehab offers something special.
For those who love exploring global desserts, don’t miss our article on authentic Swiss desserts. It’s a delightful journey through another country’s sweet traditions.
Sweet Rehab is more than a dessert bar; it’s an experience that combines creativity, quality, and a touch of Parisian charm. Whether you’re stopping by for a treat or attending a masterclass, you’re in for a memorable time. And if you’re in the mood for some dessert-themed apparel, check out our churro and foodie-themed shop to show off your sweet style.