Core Home, a household name in housewares and lifestyle products, has made a bold move into the food and beverage industry with its acquisition of Bubluv, an Asian boba tea startup. This strategic purchase marks a significant shift for Core Home, which has built its reputation on sustainable and innovative lifestyle solutions. Diana Ark Chen, Bubluv’s founder and CEO, will join Core Home to lead sales, marketing, and innovation for the brand, ensuring a smooth transition. With Core Home’s extensive retail network and Bubluv’s unique product offering, this partnership is poised to redefine the ready-to-drink boba tea market.
The Unique Appeal of Bubluv’s Ready-to-Drink Boba Tea
Bubluv stands out in the crowded beverage market with its shelf-stable, ready-to-drink boba tea that appeals to health-conscious consumers. Each bottle contains just 20-50 calories and 0-1g of sugar, making it a guilt-free indulgence. The brand offers three distinct flavors: Black Milk Tea, Matcha Soy Latte, and Passionfruit Oolong Guava with Jelly Pearls. What’s more, Bubluv’s tapioca pearls are crafted from a blend of tapioca starch and konjac, ensuring a delightful texture without artificial ingredients.
If you’re a fan of unique beverages, you might also enjoy experimenting with refreshing lychee lemonade at home. Bubluv’s commitment to quality and innovation mirrors the creativity found in many of today’s trending drink recipes.
Expanding Market Presence Through Core Home’s Retail Network
One of the most exciting aspects of this acquisition is the expansion of Bubluv’s retail presence through Core Home’s extensive network. Currently, Bubluv’s products are available at Albertsons under four banners: Safeway, Andronico’s, Pak N’ Save Foods, and Vons. Starting in April 2025, Bubluv will also hit shelves at Target, making it accessible to an even broader audience.
This expansion aligns with Core Home’s mission to deliver modern living solutions through strategic partnerships. If you’re looking to explore more delicious treats, check out churro cheesecake cookies for a twist on classic flavors. Bubluv’s growing availability ensures that more consumers can enjoy its innovative boba tea offerings.
Core Home: A Leader in Lifestyle and Sustainable Products
Core Home has long been a pioneer in the housewares and lifestyle product industry, known for its sustainable and trend-forward approach. The company owns over 20 brands, including BKLYN Steel Co., Core Bamboo, and Thyme & Table. These brands are renowned for their commitment to quality and eco-friendly practices, making Core Home a trusted name in modern living.
If you’re passionate about sustainable living, you might also enjoy creating churro brownies at home, combining indulgence with environmental consciousness. Core Home’s acquisition of Bubluv represents a natural extension of its mission to innovate and inspire.
Bubluv’s Future: Expo West 2025 and National Distribution Goals
Looking ahead, Bubluv has ambitious plans to increase its national distribution, starting with its participation in Expo West 2025. The event, taking place from March 5-7 in Anaheim, California, will showcase Bubluv’s products at Booth 7815 on ACC Level 3, in the Hot Products Pavilion. Represented by Hanson Faso Sales & Marketing, Inc., Bubluv aims to connect with retailers and consumers alike, further solidifying its presence in the beverage market.
For those who love combining innovation with indulgence, churro ice cream offers a delightful fusion of flavors. Bubluv’s focus on expanding its reach ensures that its unique boba tea will soon be a staple in households across the country.
Why This Acquisition Matters
The acquisition of Bubluv by Core Home is more than just a business move; it’s a strategic alignment of values. Both brands share a commitment to innovation, quality, and sustainability. Diana Ark Chen’s leadership within Core Home ensures that Bubluv’s vision will remain intact while benefiting from Core Home’s resources and expertise.
If you’re inspired by creative dessert ideas, try making churro cheesecake bars for a delicious twist on a classic. This partnership highlights the potential for brands to grow and thrive when their missions align.
What’s Next for Bubluv and Core Home?
As Bubluv prepares to expand its retail presence and showcase its products at Expo West 2025, the future looks bright for both brands. Core Home’s acquisition marks a new chapter in its journey, demonstrating its ability to diversify and innovate. Consumers can look forward to more accessible and high-quality boba tea options, thanks to this strategic partnership.
For those who enjoy coffee-based treats, churro frappuccino offers a perfect blend of flavors. Bubluv’s upcoming ventures are set to redefine the ready-to-drink boba tea market, making it a brand to watch in the coming years.
Finally, for those curious about dietary preferences, you might wonder are churros vegetarian? Bubluv’s focus on natural ingredients ensures its products cater to a wide range of dietary needs, making it a versatile choice for all consumers.